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Real Estate Marketing ROI Calculator · Startup & industry

Real Estate Marketing ROI & Cost per Closing Calculator

Turn your portal, ad and SEO spend into cost per lead, cost per closing and ROI.

  • 100% free
  • No sign-up
  • Runs in your browser

How it works

How to use Real Estate Marketing ROI Calculator

  1. 1

    Enter your monthly marketing spend and the leads it generates.

  2. 2

    Set your appointment and closing rates and average commission per closing.

  3. 3

    Add your annual GCI goal to see the leads and budget you need.

About

About this tool

Real estate leads are cheap; closings are not. A $20 lead that converts at 1% costs $2,000 per closing. This calculator follows your leads through appointments to closings, so you can judge portals, ads and SEO by the number that matters.

Enter monthly spend, leads, lead-to-appointment rate, appointment-to-closing rate and average GCI. You get cost per lead, cost per closing, monthly GCI and marketing ROI, plus a goal planner showing the closings, leads and budget needed for your annual GCI target.

Speed to lead and long-term nurture usually move these numbers more than switching lead sources.

Frequently asked questions

Free proposal

Want better numbers? We run Google and Meta ads that are built around profit, not clicks.

No obligation. A real strategist replies within 24 hours.

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