Lead Funnel Calculator · Startup & industry
Lead Funnel Calculator: Leads & Traffic Needed for Your Revenue Goal
Work backwards from a revenue goal to the customers, leads and visitors you need.
- 100% free
- No sign-up
- Runs in your browser
How it works
How to use Lead Funnel Calculator
- 1
Choose your industry to load typical conversion rates and deal size.
- 2
Enter your monthly revenue goal and adjust the funnel rates.
- 3
See the visitors, leads and customers needed, plus ad budget and CAC.
About
About this tool
Revenue goals are easier to hit when you know what they mean in visitors and leads. This reverse funnel calculator starts from your monthly revenue goal and works backwards through close rate, lead quality and website conversion.
Pick a preset for salons, real estate, law firms, chiropractors, SaaS, consultants, online stores or local services, then adjust the rates to your own data. You'll see the customers, qualified leads, leads and visitors you need each month, and what that traffic would cost with paid ads.
If the ad budget looks too high, the fastest fixes are usually conversion rate (a better website and offer) and close rate (faster follow-up), not more traffic.
Frequently asked questions
Free proposal
Want this fixed for good? We build fast, mobile-first websites that pass every check.
No obligation. A real strategist replies within 24 hours.
Keep going
More free tools
Done-for-you
Let's build you a faster website
Free tools show you the problem. The T3 team fixes it, with a clear plan and pricing up front.