Marketing Budget Calculator · Startup & industry
Marketing Budget Calculator by Industry
How much to spend on marketing for your industry and stage, and where to spend it.
- 100% free
- No sign-up
- Runs in your browser
How it works
How to use Marketing Budget Calculator
- 1
Enter your annual revenue (or revenue target) and choose your business type.
- 2
Pick your stage: launch, grow or maintain.
- 3
Review the recommended monthly budget and the suggested channel split.
About
About this tool
The most common marketing budget question is “how much should I spend?” A typical answer is a share of revenue that depends on your industry and stage: launching businesses spend more to get known, established ones spend less to maintain.
Enter your annual (or expected) revenue, business type and stage. The calculator recommends a percentage and a monthly budget, shows the typical range, and splits it across channels using the same model as our StrategyT3 planner.
Treat the ranges as benchmarks, not rules. Once campaigns are running, fund the channels with the lowest cost per customer.
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