Where do the default CPCs come from?

They're illustrative example assumptions, not benchmarks. Costs vary widely by industry and location, so always replace them with your own data or results from a small test.

How do I calculate CAC?

Customer acquisition cost = total spend ÷ new customers. For example, ₹60,000 of ads that bring 12 customers is a CAC of ₹5,000.

Which ad channel is best for my business?

Search ads capture people already looking; Meta and YouTube create demand; LinkedIn targets B2B decision-makers at a higher cost per click. Compare CAC against what a customer is worth to you.

Does the planner save my numbers?

No. Everything is calculated in your browser.

Ad Budget Planner · Strategy

Ad Budget Planner — Split Your Budget Across Google, Meta, YouTube & LinkedIn

Split an ad budget across channels and estimate clicks, leads, CPL and CAC.

100% free
No sign-up
Runs in your browser

Budget & split

Monthly ad budget

Google Search45% · $45,000

Meta (FB & IG)35% · $35,000

YouTube10% · $10,000

LinkedIn10% · $10,000

Total always stays at 100%: moving one slider rebalances the others.

Estimated monthly results

Clicks

7,942

Leads

208

Customers

30.9

Blended CAC

$3,234

CPL $480

Leads and customers per channel with the assumptions below.

Per-channel breakdown example assumptions: replace with your own

Channel	Spend	Clicks	Leads	Customers	CPL	CAC
Google Search	$45,000	1,500	75	15	$600	$3,000
Meta (FB & IG)	$35,000	4,375	109.4	13.1	$320	$2,667
YouTube	$10,000	2,000	20	2	$500	$5,000
LinkedIn	$10,000	67	4	0.8	$2,500	$12,500
Total	$100,000	7,942	208.4	30.9	$480	$3,234

Clicks = spend ÷ CPC · Leads = clicks × click-to-lead rate · Customers = leads × close rate · CPL = spend ÷ leads · CAC = spend ÷ customers. The starting CPCs and rates are illustrative examples only. Real costs vary widely by industry, city, targeting and ad quality, so use numbers from your own ad accounts or a small test campaign. Runs in your browser.

How it works

How to use Ad Budget Planner

Enter your monthly ad budget and choose INR or USD.

Drag the sliders to split the budget, and replace the example CPC and conversion rates with your own.

Compare leads, customers, CPL and CAC per channel and adjust the split.

About

About this tool

Before you spend on ads, it helps to see what a budget could realistically deliver. The Ad Budget Planner splits a monthly budget across Google Search, Meta (Facebook and Instagram), YouTube and LinkedIn with sliders that always add up to 100%, then estimates clicks, leads and customers for each channel, plus cost per lead (CPL) and customer acquisition cost (CAC).

The maths is simple and transparent: clicks = spend ÷ cost per click, leads = clicks × click-to-lead rate, and customers = leads × close rate. The starting CPCs and rates are example assumptions only. Real costs vary enormously by industry, city, targeting and ad quality, so replace them with numbers from your own ad accounts or a small test campaign.

Use it to sanity-check a plan (can this budget produce enough leads?), compare channels on CAC, and set targets before launch. Switch between rupees and dollars; everything runs in your browser.

Frequently asked questions

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