ROAS Calculator · Calculators
Return on Ad Spend (ROAS) Calculator
See how much revenue every rupee or dollar of ad spend brings back.
- 100% free
- No sign-up
- Runs in your browser
How it works
How to use ROAS Calculator
- 1
Enter what you spent on ads for the period.
- 2
Enter the revenue those ads generated (from your ad platform or analytics).
- 3
Optionally add your profit margin to see break-even ROAS and real profit.
About
About this tool
Return on ad spend (ROAS) tells you how much revenue your advertising generates for every unit of currency you spend. A ROAS of 4 means ₹4 (or $4) of revenue for every ₹1 spent on ads.
ROAS is the quickest health check for Google Ads, Meta (Facebook and Instagram) and marketplace campaigns. On its own it isn't profit, though. This calculator also shows your break-even ROAS from your profit margin, so you can tell whether a campaign actually makes money.
Industry averages vary widely, but many e-commerce brands aim for 3–5× ROAS, while high-margin services can be profitable at 2×. Your break-even ROAS is the number that matters most.
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