Law Firm Marketing ROI Calculator · Startup & industry
Law Firm Marketing ROI & Cost per Case Calculator
See cost per signed case, case value and the most you can pay per lead.
- 100% free
- No sign-up
- Runs in your browser
How it works
How to use Law Firm Marketing ROI Calculator
- 1
Choose your practice area to load typical fees and conversion rates.
- 2
Enter your monthly marketing spend and the leads it produces.
- 3
Adjust consultation and sign rates to see cost per case, ROI and max CPL.
About
About this tool
Legal leads are some of the most expensive in advertising, so law firms need to know what a signed case is worth and how much they can afford to pay for a lead. This calculator connects marketing spend to consultations, signed cases and fee revenue.
Choose a practice area preset (personal injury on contingency, or flat-fee family, criminal, estate, immigration and business matters), then adjust spend, leads, consultation rate and sign rate. You get cost per signed case, ROI, and the break-even and target cost per lead.
Intake speed and follow-up usually decide whether a lead becomes a client. Bar and law society advertising rules apply to every campaign.
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