How do you calculate conversion rate?

Conversion rate = conversions ÷ visitors × 100. 50 sales from 2,000 visitors is a 2.5% conversion rate.

What is a good conversion rate?

Many online stores convert roughly 1–4% of visitors, but it varies widely by industry, price point, device and traffic source. Your own trend over time is the most useful benchmark.

Should I use sessions or users?

Either works if you're consistent. Sessions give a per-visit rate; users give a per-person rate that is usually higher. Don't mix them when comparing periods.

How can I increase my conversion rate?

Speed up the site, make the main call to action obvious, cut form fields and checkout steps, add trust signals like reviews and a clear returns policy, and make sure ads match the landing page.

Conversion Rate Calculator · Calculators

Conversion Rate (CR) Calculator

Get your conversion rate and see what a small lift is worth in revenue.

100% free
No sign-up
Runs in your browser

Your numbers

Visitors (or sessions)

Use the same period for every number, e.g. last 30 days.

Conversions

Sales, sign-ups or leads, whichever goal you're measuring.

What if you improved it?

Average order value

Revenue (or value) of one conversion.

Relative CR uplift+20%

2.3% → 2.76% conversion rate

Result

Conversion rate

2.3%

460 of 20,000 visitors converted

Visitors per conversion

43.5

Current revenue

$828,000

Conversions × AOV

Extra conversions at +20%

Extra revenue

$165,600

Same traffic, better conversion

Now

$828,000

+20% CR

$993,600

Opportunity

Lifting your conversion rate from 2.3% to 2.76% would add about $165,600 for the same traffic, with no extra ad spend.

CR = conversions ÷ visitors × 100. The uplift is relative: +20% turns a 2.5% CR into 3%. Many online stores convert roughly 1–4% of visitors (a typical range; it varies widely by industry, device and traffic source). Calculated in your browser; nothing is stored.

How it works

How to use Conversion Rate Calculator

Enter visitors (or sessions) and conversions for the same period.

Add your average order value to put a price on each conversion.

Drag the uplift slider to see the extra conversions and revenue a better rate brings.

About

About this tool

Conversion rate (CR) is the percentage of visitors who complete the action you care about: a purchase, a sign-up, a lead form or a booked call. Divide conversions by visitors and multiply by 100: 460 orders from 20,000 sessions is a 2.3% conversion rate.

Improving conversion rate is often the cheapest growth lever you have, because it earns more from traffic you already pay for. The what-if section shows the revenue impact of a relative uplift. A 20% improvement turns 2.3% into 2.76%, and with your average order value you can see exactly what that's worth.

Measure every number over the same period and for the same goal. Mixing sessions with unique users, or all orders with ad-driven orders, will give a misleading rate.

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