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Chiropractic Patient Value Calculator · Startup & industry

Chiropractic Patient Lifetime Value & New-Patient ROI Calculator

Find patient lifetime value and what you can afford to pay for each new patient.

  • 100% free
  • No sign-up
  • Runs in your browser

How it works

How to use Chiropractic Patient Value Calculator

  1. 1

    Pick your country and enter your average visit fee and PVA.

  2. 2

    Add maintenance care, new patients per month and marketing spend.

  3. 3

    Read lifetime value, cost per new patient and your LTV-to-CPA ratio.

About

About this tool

A new chiropractic patient is worth far more than one visit. Their value comes from the initial care plan (visit fee × patient visit average, or PVA) plus maintenance or wellness care for the patients who stay on.

Enter your visit fee, PVA, maintenance rate, new patients per month and marketing spend. The calculator shows patient lifetime value, cost per new patient, the most you can afford to pay per new patient, and your marketing ROI, with defaults for the USA, Canada and Australia.

Raising PVA with clear care plans and reactivation often pays better than buying more leads. Remember that AHPRA in Australia and provincial colleges in Canada restrict testimonials and outcome claims in advertising.

Frequently asked questions

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