Privacy Policy
Last updated: 18 October 2026
1. Who we are
This Privacy Policy explains how [Business name] ("we", "us", "our") collects, uses, shares and protects personal information when you visit [Website URL], contact us or use our products and services.
We are the Data Fiduciary for this information under the Digital Personal Data Protection Act, 2023. If you have any questions, contact us at [Contact email].
2. Information we collect
Information you give us:
- Contact details such as your name, email address, phone number and any message you send us through forms, email, chat or WhatsApp.
Information collected automatically:
- Device and usage data such as your IP address, browser type, pages viewed, links clicked, referring website and the date and time of your visit.
- Information collected by cookies and similar technologies (see “Cookies and tracking” below).
Information from others: we may receive information from payment providers, delivery partners, advertising platforms and public sources, where the law allows.
3. How we use your information
We process your personal data for the purposes below, based on your consent or for legitimate uses permitted under the DPDP Act. We ask only for data that's necessary for each purpose.
- To respond to your enquiries and provide customer support.
- To provide, maintain and improve our website, products and services.
- To understand how visitors use our website, so we can improve it.
- To send you updates and marketing messages where you've agreed to receive them. You can unsubscribe at any time.
- To keep our website and business secure and prevent fraud.
- To comply with our legal obligations and enforce our terms.
4. Cookies and tracking
Cookies are small files stored on your device. We use:
- Essential cookies that make the website work (for example, remembering your cookie choices or items in your cart).
- Analytics cookies that help us understand how visitors use the site.
We use these third-party tools, which may set their own cookies: Google Analytics.
We only set non-essential cookies after you agree through our cookie banner. You can change your choice at any time using the “Cookie settings” link on our website.
5. How we share information
We don't sell your personal information for money. We share it only with:
- Service providers who help us run our business, such as website hosting, email, customer support and IT providers, under contracts that require them to protect it.
- Analytics partners (such as Google Analytics).
- Professional advisers such as accountants, auditors and lawyers.
- Authorities when required by law, or to protect our rights, users or the public.
- A buyer or successor if our business is sold or merged, under the same protections.
6. International transfers
Your data may be processed outside India by our service providers, except in countries the Government of India restricts. We take reasonable steps to ensure it stays protected.
7. How long we keep information
We keep enquiry and marketing data for up to 24 months after our last contact with you, unless you ask us to delete it sooner.
When information is no longer needed, we delete or anonymise it securely.
8. How we protect information
We use reasonable technical and organisational measures to protect personal information, including HTTPS encryption, access controls and trusted service providers. No method of transmission or storage is completely secure, so we can't guarantee absolute security.
If a personal data breach occurs, we will inform the Data Protection Board of India and affected people as the law requires.
9. Your rights
Under the Digital Personal Data Protection Act, 2023, you have the right to:
- get a summary of the personal data we process about you and who we've shared it with;
- have your personal data corrected, completed, updated or erased;
- withdraw your consent at any time (this won't affect processing already done);
- nominate another person to exercise your rights if you die or become incapacitated;
- have your grievances addressed by our Grievance Officer.
To exercise these rights, contact our Grievance Officer (details below).
10. Children
Our website and services aren't directed at children under 18, and we don't knowingly collect their personal information. If you believe a child has given us personal information, contact us and we'll delete it.
11. Grievance Officer
In accordance with the Information Technology Act, 2000, the rules made under it, and the Digital Personal Data Protection Act, 2023, our Grievance Officer is:
- Name: [Grievance Officer name]
- Email: [Contact email]
- Address: [Registered address]
We will acknowledge your complaint within 48 hours and aim to resolve it within 30 days. If you're not satisfied with our response, you may complain to the Data Protection Board of India.
12. Changes to this policy
We may update this policy from time to time. We'll post the new version on this page with a new “Last updated” date and, for significant changes, notify you by email or a notice on our website.
13. Contact us
If you have questions about this policy or how we handle your information, contact us:
- Email: [Contact email]