Keyword Density Calculator & Checker

Keyword density is the share of words in a text taken up by a particular word or phrase. This calculator counts every one-, two- and three-word phrase in your copy, shows how many times each appears and its density, and checks a target keyword of your choice, including whether it appears in the first 100 words.

There is no magic “ideal” keyword density, and Google has never published one. Modern search engines understand topics and synonyms, so repeating an exact phrase doesn't help and can make copy read badly. Use this tool to spot accidental repetition and over-optimisation instead. We flag anything above 3% as possible keyword stuffing, which is a rule of thumb rather than a Google rule.

Turn on “Ignore stop words” to hide filler words like “the” and “and” so the meaningful phrases stand out. The analysis runs in your browser, so drafts stay private.